Google can restrict or suspend Merchant Center accounts for different reasons. The most common issues include:
Misrepresentation
Google believes that your business, products, prices, or offers are presented in a misleading way. This can include exaggerated claims, hidden conditions, or information that does not match reality.
Missing or Unclear Business Information
Your website does not provide enough information to establish that your business is legitimate. Missing contact details, company information, or a clear business identity can create trust issues.
Website Quality
Your website may appear incomplete, difficult to navigate, unreliable, or not ready for customers. Broken pages, placeholder content, poor navigation, or missing important information can be a problem.
Inaccurate Product Data
The information submitted to Google does not accurately describe the products on your website. Titles, descriptions, images, prices, availability, or other attributes may be incorrect or inconsistent.
Price or Availability Discrepancies
The price or stock status in your product feed differs from what customers see on your website. Google expects this information to be accurate and consistent.
Shipping Information
Shipping costs, delivery times, or shipping destinations are missing, unclear, or inaccurate. The information in Merchant Center should match the actual shipping options available to customers.
Return and Refund Policies
Your website does not clearly explain how customers can return products or receive refunds. Google expects return and refund conditions to be easy to find and understand.
Payment Information
Customers cannot clearly see which payment methods are accepted, or the checkout process does not work as expected. Payment information should be transparent and functional.
Unsupported or Restricted Products
You may be advertising products that Google does not allow or that are subject to specific restrictions. This can include certain healthcare products, weapons, adult products, financial services, and other regulated categories.
Technical Feed Problems
Your product feed contains errors, missing attributes, invalid values, or formatting problems. These issues can prevent Google from correctly processing and displaying your products.
Business Verification
Google may require additional evidence that your business is real and operating as described. This can include identity, business, website, or video verification.
Suspicious or Inconsistent Information
Google detects information that appears contradictory, unusual, or difficult to verify. For example, business details, website information, payment data, or account information may not match across different sources.
