2019, “Ok Google, I have a problem. Can you help me?” And you knew for sure that if you had a problem with the Google Ads, an account, or something else, you would always get detailed professional assistance. And it was always like that.
You received a detailed guide by email or a comprehensive consultation by phone. And then, really, whether you were a beginner or a professional, you could launch effective advertising in Google Ads.
We don’t want to help, we want to earn
2025, “Ok Google, I have a problem. Can you help me?” – These are your problems. I’m not going to help you. Read the rules. And if you want to call the manager or fill out the form, I’ll hide it so deep that you’ll never find it.
Ok, and you go to the forum or ask ChatGPT (he knows more than Gemini or a damn support manager).
The same 2025:
- Hey, I assigned the manager to your account. You have the problem. Schedule a call with the manager.
- Wow, Google, how nice. I’ll call the manager today.
And here it is, the long-awaited call that will help you get your ads approved, make your advertising effective, or unblock your account.
- Hello! I am Bimlesh from Google, assigned as Google Ads Account Manager for your business.
- Nice to meet you. I have a problem. (And you start telling him about your pain, hoping that everything will be resolved soon. As a result, you get the answer).
- You need to increase your budget, add broad match keywords, and don’t touch the campaign for 2 weeks.
- Thanks, but I had another question.
- Sorry, I can’t help you, read the policy.
And by the way, if you have a problem with ad performance, you can follow the manager’s advice. Most often, this will simply lead to wasting your money. But the manager’s job was to make you spend more money. We’ll get back to this later.
The same 2025, at night, you get a call from an unknown number.
- Hello. I’m support Google manager. I’m calling you to increase your Performance in Google Ads.
- Hey, have I scheduled the call with you or filled the form? Maybe I asked you call me?
- No. You didn’t. Bye.
What’s going on?
This question has been bothering me since 2024. I almost immediately guessed that Google outsourced support to the Indian company WNS Global Services. But today I was finally convinced of this, having received a letter «from Google».
Some questions arose:
— Why are you reviewing my account without my request? You are not a moderator, you are an account manager.
— Why are you writing me a template letter without defining the concrete things you want to discuss. This suggests that you have not reviewed my Google Ads account. And this message is exactly the same as the ones I receive from different spammers.
I read below:
And now I have even more questions:
— Why does Google give access to my account to a third-party company?
— How can I be sure that this company does not have access to my other accounts, such as mail or disk?
— I do not remember that after registering an account in 2010, I signed any additional agreements giving the right to distribute access to my accounts.
There may be many questions, but I will move on to the summary
Summary
Google outsourced support. And it seems to me that the company receives payment not for the number of accounts, but a percentage of the budget that the client spent. And the goal of any business is to maximize profits. This is the explanation why in every letter and call from Google support you are asked to increase your budget or apply changes that will simply drain your budget. They don’t care about you and your problems; they care about their profit.