Case: Google Merchant Center Account Recovery
Challenge
The Google Merchant Center account for Bathing Culture was suspended due to policy compliance issues related to website trust signals and missing or insufficient delivery information. As a result, product listings were disapproved, and Google Shopping campaigns were unable to run.
Solution
To restore the account, a structured compliance and optimization process was implemented:
- Conducted a comprehensive website audit to identify policy and trust-related gaps
- Performed an in-depth audit of the Google Merchant Center account to pinpoint suspension triggers
- Implemented required changes across the website to ensure full compliance with Google Shopping policies
- Added clear, transparent, and policy-compliant delivery and shipping terms
Outcome
After applying all recommended fixes and submitting the account for review, the Google Merchant Center account was successfully reinstated. Product approvals were restored, allowing Google Shopping ads to resume without further policy issues.
Website: https://bathingculture.com/
