How to Run a Pay-Per-Result Lead Generation Campaign: A Step-by-Step Guide.
To better understand what pay-per-result lead generation is in practice, here is a universal step-by-step instruction for conducting an advertising campaign. You can use it in any field of activity. There are a few things you need to do to make your campaign as effective as possible.
Stage one. It is necessary to formulate an offer, that is, an offer of a specific product or service. This should be done clearly and competently, based on the characteristics of the target audience.
The second stage in the process of lead generation with payment for the result. Create a landing page — a corporate website or a one-page resource that would offer the user all the information and the opportunity to turn into a lead. The content on the site should motivate, encourage the user to buy, interact with the seller. In order for a lead to turn into a full-fledged client, make sure that he can leave his contacts and applications, place orders, and contact managers.
Stage three. Post links. It is necessary to make a link to the landing page, place it in social networks or on other similar resources. You can use the above methods of lead generation on the Internet, including some types of advertising, for example, Yandex.Direct.
Stage four. Use third party resources. This step is similar to the previous one. But here it is important not only to offer a link, but to present it beautifully. If we are talking about some kind of blog or website, the best option is to write an interesting article that would attract a lot of readers.
Stage five in the process of lead generation with payment for the result. Make a newsletter at the same time as posting data on websites, blogs and social networks. Don’t limit yourself to one letter. Ideally, you need to plan mailings and send information depending on what actions the client takes, whether he is interested. Based on his steps, the content of the next letter is determined. This allows you to maximize the attention of the visitor and get him as a lead.
Stage six. Highlight segments in each lead group. So, you have formed a customer base. Now you need to continuously warm up the interest of potential buyers, using the methods that are most suitable for a specific audience.
Stage seven. Constantly analyze information. During the entire lead generation process with pay-per-results, it is important to analyze and process data, make comparisons, and discard ineffective means, replacing them with more advanced ones. Through these actions, you will be able to achieve your goal.
The above instruction, as already noted, is universal. It can be used for any option to attract potential customers. The main thing is to perform all actions on time, constantly improve the methods used or replace them when necessary.