Lead generation strategies are not a universal approach. What generates leads for one ecommerce seller may not work for an agency or local business owner. The goal is the same — to go where your potential customers are, but there are many roads you can take to get there.
Here are some lead generation strategies you can try today.
Facebook lead generation
With over 2.5 billion monthly active users, Facebook is a fantastic channel for lead generation. From expanding your subscriber lists to signing up, pre-ordering, email subscriptions and more, Facebook offers many different ways to reach and connect with your target audience with Facebook ads and Messenger click-through ads. You can also start a conversation with your business page visitors with a CTA that seamlessly brings people together in a messenger chat.
Lead Generation on Instagram
Nearly 80% of Instagram accounts — with over 500 million monthly active users worldwide — follow businesses on the platform. Basically, if you’re not using Instagram* for lead generation, you might be missing something. With Instagram*, you can showcase stories, post high-quality images, sell products in your posts, and even drive traffic back to your website or messenger bot on yours. You can also send interested people to a landing page directly from your story (once your account hits 10,000 followers) using Instagram’s ‘scroll up’ feature*.
Search engine lead generation (SEO)
Search Engine Optimization (SEO) is an effective lead generation strategy for finding leads. People can find your page on Google or Yandex when searching for a specific query, go to your site and take an action — whether it’s buying goods or downloading a useful resource.
PPC lead generation
Pay-per-click (PPC) advertising can help you achieve your lead generation and inbound marketing goals. This may include paid advertising on platforms such as Google Ads, Facebook, Instagram* or LinkedIn. It relies on smart audience targeting, budgeting, and following advertising best practices to help drive clicks from this type of lead generation campaign.
Lead generation from business to business (B2B)
Business-to-business (B2B) lead generation often requires a different approach than business-to-customer (B2C) lead generation. Marketers typically gather more information from a prospect, including name, email address, company name, job title, and organization size—anything that can help make a sale. Leads are usually developed through marketing automation before being qualified for sales. The goal of a B2B lead gen is to create a steady stream of high quality leads for your business.